Latest Copy






There are over a million millionaires in China and only the US has more billionaires. And the Chinese are now the world’s biggest spending tourists.

Totally UK Magazine is a uniquely British channel that connects with these HNW Chinese.

There are two editions annually – Summer & Winter. The magazine is published in Simplified Chinese.

60,000 copies of each edition are circulated to the top places frequented by China’s newly wealthy and middle classes in the Mainland. Totally UK is also distributed by Virgin Atlantic in-flight and at their airport lounges.

Totally UK is a glossy high-quality magazine expressly designed to cater to the tastes and aspirations of these cash-rich Chinese. They value quality. And they like to see what they buy advertised in glossy magazines. It reassures them.

Click here to see a copy of the latest edition, plus the previous editions ;

Totally UK Magazine is published by Ismay New Media Ltd (INM) Hong Kong.

INM’s connection with China can be traced back to 1987 when its parent company first started publishing in China.

It was the first independent English language publisher producing up-market travel and expatriate publications and a daily free Chinese newspaper.

A quarter of a century of experience has enabled INM to create a unique communication channel to promote British interests to a wealthy, targeted readership of HNW Chinese.

The publishers are especially grateful for the support and encouragement from the magazine’s media partners: The China-Britain Business Council, Virgin Atlantic and London & Partners.

Editorial, advertising enquiries/media kit should be addressed to the magazine’s UK Publisher and Managing Editor, Sarah Inzani:


T: +44 (0) 7973119904

2014 UK Media Kits

General   Shopping   Property   Education

“When we set up our business we decided we would not advertise; until we saw Totally UK”.

Andrew Thacker, Educate Private - Education Consultants